Mars Transitions King Size to Smart Size

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A fitting tribute to National Nutrition month, Mars announced it will stop selling chocolate products with more than 250 calories in them by the end of next year. Call it smart size, right size or the politically correct lower-calorie candy bar, it appears that Mars is on the bandwagon with their commitment to reducing calories and sodium in their products. The change means the king-size Snickers bar which packs 540 calories could be gone by 2014.

“We are committed to making sure the products we offer, and the ingredients they contain, can fit into a balanced diet – whether whole grain rice from UNCLE BEN’S® or a delicious Mars chocolate bar,” the company writes on the Mars website.  “We are also committed to marketing and selling our products in a responsible way.” Additionally, “we’ve removed 97 percent of trans fats from our chocolate products globally and will reduce sodium levels in all Mars Food products globally by 25 percent by 2015.

The traditional 2-ounce version of the chocolate bar is headed for a change as well, as the monster candy company pares down its products in the face of America’s obesity epidemic.The company has replaced the King Size Snickers with the so-called “2toGo,” which is two bars in one package. Each of the bars is 220 calories. The company said the package can be resealed “to save one for later.” Perhaps those that are still hungry can keep eating the second bar. That’s probably allowed. Do your nutritional part to help Mars during their transition from the King Size to Smart Size candy bars and only eat half of the King Size. You can save the rest for later.

Mars makes Snickers, Twix and M&M’s.

Kudos to Mars who says it’s part of an on-going effort to improve the nutritional value of its products.

What does Stephen Colbert say about this, second breakfast and Thought for Food? Check it out here.

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Laura Raymond

Laura Raymond is a Serial Entrepreneur, avid recipe developer and Modern Marketing Guru carving my niche in the food and travel industries, mobile marketing and online ordering. Specializing in Engagement Marketing and putting business owners back in control. Destination Cuisine is my passion to bring foodie events, culinary tours, cooking classes and cool restaurants/hotels together in an interactive site. Reach me at (941) 809-2012. Join our CULTure so you can... Eat Well and Live Full.



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